The Power of the ‘Why’
By: Karl R. LaPan, President & CEO, Northeast Indiana Innovation Center If you have not read the book or seen the Ted Talk on Start with Why Sinek Video, you really should. Simon Sinek captures the essence of “people don’t buy what you do, they buy why you do it.” Often this is the rallying cry […]Read More
Test Then Invest (Marketing Series Part 1)
Danielle McDowell, Executive Director of The Speak Easy, speaks at Startup Study Hall in Indianapolis – April 20, 2016 (Photo caption by Odalys Miranda, Northeast Indiana Innovation Center) Once Upon a Time, at the Speak Easy in Indianapolis, the Startup Ladies hosted a successful Startup Study Hall for local entrepreneurs. Danielle McDowell takes the podium, […]Read More
Where Are All the Women Entrepreneurs?
By: Karl R. LaPan, President & CEO, Northeast Indiana Innovation Center For some, the American dream is owning one’s own business. However, a significant percentage of the population is currently sitting on the sidelines. Yes, I am talking about women. Currently, the data shows that women remain underrepresented among the ranks of entrepreneurs in the […]More
Entrepreneur Magazine recently published this amazing article that touches base with the growing number of female entrepreneurs, the gender gap, and its role in how female and male entrepreneurs perceive themselves. “Launching a successful business isn’t just a matter of innovative ideas and superior skills; it requires boldness, courage and a tremendous amount of faith […]Read More
So…How Do You Get the Media to Pay Attention to Your Business?
By: Odalys Miranda-Reyes, Northeast Indiana Innovation Center, Women’s Economic Opportunity Center (WEOC) “Oh my goodness… this is a television set,” I think as I take my seat for the Startup Study Hall event in Indianapolis. Put on by the Startup Ladies Kristen Cooper, this monthly event aims to educate women entrepreneurs and “eliminate barriers that […]Read More