3 Tips for Successful Events

I love my job as Conference Center Manager at The NIIC, because I get to work with clients to help translate event ideas into realities. So, what can make or break an event? In my experience helping clients plan and execute successful events, I’ve found a few common themes: 1.      Details, details, details… A meeting for […]

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Relish the Competition or Fear Them?

Are you afraid of the competition, or do they make you better? Fear is not a productive emotion in business (or in life, really.) Did you know your competition could be an asset? Yes, as Forbes argues, it’s good for business! Let me discuss competition on two levels: an entrepreneur or business builder looking to […]

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Venturing out? Here’s how to find funding

Mark S. Long is the director of incubation services at the University of Florida. In that position, he leads both UF Innovate business incubators, The Hub in Gainesville and Sid Martin Biotech in Alachua. Mark has a long history leading startups and growth companies into success – well, those that learned the magic words “cash […]


Your product demo sucks (And how to fix it)

Selling people on your product often starts with a demo, no matter how formal or informal. The problem is, many business builder’s approach this opportunity the wrong way because they are too close to their product. That said, here are a few tips to deliver better product demos: Less is more. You might think your […]

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Got great “perks?” So what?

Our society is engaged in a talent war. Talent attraction and retention is on the top of the list for established and entrepreneurial companies. (And with good reason, as it’s costly to recruit, hire, train, develop, grow and retain talent.) Also, remember, knowledge intensive companies flock to where the talent is located so developing talent […]

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