Refocus Your Digital Marketing, 3 Ways to Increase Engagement

The COVID-19 pandemic has made for a tough few months. More individuals work from home, spend more hours online, and are tentative about in-person interactions. People are looking to fill the gap with digital options without the typical social interactions of day-to-day life. The current conditions make it an ideal time to refocus on your digital marketing […]

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Tech Deserves Your Intention—Innovation Requires Focus on Customer Expectations

At the June Third Thursday Connections, Jason Pennington shared why tech deserves not only our attention but also our intention. “Today we have smartphones, smart houses, smart parking, smart everything. Customers haven’t changed, but their expectations have changed — and changed in a big way,” said Jason Pennington, Executive Director, Indiana IoT Lab. “In a […]

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Making Time for Mental Wellbeing, 3 Ways to Preserve Your Sanity

Photo by Pexabay Benjamin Franklin said it best when he quipped, “If you fail to plan, you are planning to fail.” While it may be true that we can always make time for things that are important to us, with the constant go-go-go of life it is easy to put ourselves last. The work-life balance […]


7 Tips for High Tech Businesses Writing Proposals for SBIR and STTR Funding

The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs support research and development and financing of cutting-edge technology. For STEM entrepreneurs, it can provide a significant boost to launch and grow their businesses. Following are 7 Tips for writing an SBIR or STTR proposal. 1.       Start with the end in mind. Dale […]

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5 Questions for STEM-preneurs to Answer BEFORE Pursuing the SBIR Proposal

The Small Business Innovation Research (SBIR) Program has become one of the best financing options for tech-oriented entrepreneurs. Perhaps you’ve looked at it and are interested in submitting a proposal. Where do you start? Here are five questions you need to answer before writing the SBIR Proposal. 1.       Does this project or idea fit my company’s plans? […]

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