Does your business really need marketing?

3 TIPS FROM A MARKETING MAVEN -Business founders solve problems or pain points. In its simplest form, marketing is how founders connect clients to the solution that is their company. Marketing is our June 2019 guiding theme for The NIIC and WEOC. Recently I got to lead a marketing discussion with WEOC Launch Women Business Builders. […]

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Follow HER Lead—1st Computer Science MAN of the Year

Starting a business is exciting and scary. When 7.5 out of 10 startups fail, it can be easy to talk yourself into waiting for the right time. There’s never a perfect time. You have to make your own opportunities, which may mean charting new territory. Consider the pioneering and highly awarded “First Lady of Software” Dr. […]

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From Side Hustle to Full-time Entrepreneur: Is this really what you want?

It’s estimated that nearly 40 percent of Americans have at least one side hustle. Whether out of economic necessity (losing your job), market opportunity, monetizing your talents or intellectual stimulation, some people pursue these ventures intending to make their side gig into their future business ventures – but only if it can be sustainable, profitable […]


Regional Leaders Come Together for Mental Health

Photo by Toa Heftiba on Unsplash The Regional Mental Health Coalition of Northeast Indiana, an initiative of The Lutheran Foundation, is a multidisciplinary advocacy body focused on improving mental and behavioral health and wellness. The Coalition is asking for your help and support in promoting mental health awareness in your areas of influence. More conversations need to […]

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A Case for Cultivating an Empathy-Driven Culture

Photo by Clem Onojeghuo on Unsplash I talk a lot about EQ (emotional intelligence) and how it along with business coaching are key assets for successful entrepreneurial business builders. But what’s often missing from the conversation is why empathy matters. Empathy is defined as “the feeling that you understand and share another person’s experiences and […]

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