Busting 5 Startup Myths

Entrepreneurship thrives on mythology. We consume stories of misperceptions of Rockstar entrepreneurs, influential visionaries, and unbelievable success stories. Success stories sell. It’s true for dreamers, authors, and athletes. And it is justified for any Founder’s compelling vision and passion. Here are five most commonly held entrepreneurial myths. Myth 1:  Entrepreneurs only require a great idea. Reality: […]

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Business Building—It’s the Way Forward.

If living through a pandemic has taught us anything, it’s flexibility, resiliency, vision, and finding silver linings. Wendy Kennedy, President and Founder, WKI, wendykennedy.com, calls these silver linings milestone moments. “We have to stay focused on the silver linings. We’ve been through tough times before. Focus on the true value you are delivering,” said Kennedy. […]

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Myth Busting: Now Is Not the Right Time to Start a New Business

News flash: there is never a perfect time to start a business. That perfect moment never comes. Why? Something is always going to be going on in life to postpone or delay starting your business. Life does not stop. Time does not stop. Many people have thought about starting their own business. You are likely […]



Can anyone be an entrepreneur? If you believe an entrepreneur can learn all that’s necessary to be a successful entrepreneur, then this may be true. Yet, not everyone has the qualities, skills, or temperament to be an entrepreneur. Even individuals who do may be unhappy or dissatisfied being an entrepreneur. That’s okay. Sometimes, those skills […]

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Roads Less Traveled

Routines. They bring structure and efficiency to our lives. We can go through the motions of everyday life with little thought. Routines begin as we wake up each morning and end as we fall asleep at night. They cover a wide range of daily activities – from personal care and meals to our social media […]

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REIMAGINE: Survive and Thrive During COVID-19

Browse our new digital guide for strategies and resources

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