06.26.19

Junior Achievement Young Entrepreneur Campers Spend Experiential Learning Day At The NIIC


Photo by The NIIC

By Taryn Ellis, NIIC Marketing Intern

Middle school students from Northeast Indiana schools participated in JA Young Entrepreneur Summer Camp the week of June 17, 2019. It included spending a day at The NIIC, engrossed in experiential learning. The goal of the camp is to “inspire them to someday make business ownership a reality.”

“It’s important that students know entrepreneurship is a viable career option, and there are resources in our region to support them. We loved the creativity and energy of the students and interacting with them. We enjoy collaborating with JA to help cultivate entrepreneurial qualities that may serve students in future careers,” said Tammy Allen, Director of Marketing & Programs, The NIIC.

The students started their day with a tour of The NIIC to see how businesses use what’s available to them on campus. Two concurrent workshops led by businesses coaches from The NIIC and WEOC engaged students on entrepreneurial problem solving.

Business Building—Product Differentiation was led by Leslee Hill, WEOC Director. UX was led by Mike Fritsch, Senior Entrepreneur in Residence, The NIIC, and was held in The NIIC Gaming & Experience Lab. Students got a personal experience with how business builders use virtual reality (VR) and augmented reality (AR) .

The day concluded with an assignment (of course). Applying what they learned during the experiential learning day, the students are providing input for The NIIC’s Student Business Builder Program. It serves high school and college-aged students in Northeast Indiana.

The JA Young Entrepreneurs Camp is for students ages 11-13. It includes five days (Monday through Friday), packed with entrepreneurial activities that took students around Fort Wayne to get hands-on experience with real businesses.

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