About Wendy Kennedy, The 2020 Daryl R. Yost Ideas@Work Livestream Event Keynote Speaker

This year’s Dr. Daryl R. Yost Ideas@Work Keynote Speaker, Wendy Kennedy is a powerhouse in design thinking, technology, an award-winning professor, author and business owner. She founded WKI (WendyKennedy.com), which leads teams through commercialization to grow their businesses.

In addition to leading our keynote address on November 12, 11:30 a.m. to 1:00 p.m., she will lead a bonus session following the keynote: Reimagine and Reinvent Skill Builder Workshop, 1:15 to 2:00 p.m. This session is no additional charge.

For more information about the event, including registration information, visit Theniic.org/ideasatwork/.

Wendy Kennedy is recognized internationally as the author and architect of the popular So what? who cares? why you?® commercialization methodology. Since 2005, Wendy’s methodology offering a proven approach to turn ideas into business opportunities, has been adopted by incubation centers, research labs, innovation centers, universities and private corporations in more than 25+ countries.

As President of WKI ( wendykennedy.com Inc.), Wendy and her team advise, train, and coach organizations to advance their innovation, commercialization, and entrepreneurship agendas.  Today, the WKI methodology and design frameworks have provided a platform to inspire, ideate, and innovate in organizations including:

  • The European Space Agency,
  • Dundalk Institute (Ireland),
  • Penn State University,
  • Scottish Enterprise,
  • The University of Texas, UF Innovate and Sid Martin Biotech,
  • Air Force Research Laboratories,
  • The NIIC, and many more.

Today, the WKI methodology is credited with helping to put ideas on the payload of a spacecraft, restore 20:20 vision, bring groundbreaking therapeutics and diagnostics to reality, and even launch new and delicious food products nationally.

Prior to founding WKI, Wendy was a member of the founding teams in six technology startups, all of which were inspired by founders with an idea on a napkin. She has special expertise in launching new technology innovations to market, gained from her experience launching one of the first personal computers in the early 1980’s. She has also launched early-stage ideas including one of the first electronic banking services, an early innovation for wireless internet in motion, and several enterprise software solutions. She also spent time as a teaching professor at Algonquin College, where she created and launched an innovative program for engineers, scientists, and technology entrepreneurs to discover the business value of their ideas.

Wendy holds a Masters Degree in Business from Queen’s University and is a recipient of the Dr. Laurent Isabelle Award for innovation and excellence in education. Wendy is a founding member of the Canadian Advanced Technology Alliance, Women in Technology Forum, focused on mentorship development programs for women entrepreneurs in Canada.

She lives in Ottawa, Canada with her family. Learn more about Wendy Kennedy and WKI at www.wendykennedy.com.


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